Sustainable by Nature: The Small Things I Do That Matter
- Laura Brown
- Jun 25
- 2 min read
When I started Achillea Jewellery, I knew I wanted it to feel connected to nature, made at a slow pace and a kind comfort. That connection is so apparent in the inspiration behind my designs, as well as in the way I work. Quietly. Consciously. And in small batches.
I never set out to shout about sustainability or to talk about the importance of it when considering how I wanted to make, and package my jewellery. In fact I probably have avoided talking about it, as I feel it is a word that has been somewhat over used.
But I do care deeply about the choices I make, how I create, what I waste, and the materials that I use. I want the jewellery to have meaning, but also a conscious choice in terms of process and the impact on the planet.
I make each piece by hand in my studio, and I buy all the necklace chains and raw materials from reputable UK suppliers in small thoughtful batches. It has taken a lot of research, trial and error and testing to reach a point where I am happy with the materials I use, and confident in the quality. (To be honest this is always an evolving process)
I’m not mass-producing stock that ends up sitting in boxes.. I make what’s needed, I reuse wherever I can, and I work slowly, so nothing is rushed or thrown away. The wonderful thing about precious metals is they are endlessly reusable. They can be melted down and redesigned.


I strive to use minimal packaging, no plastic. Mostly recycled, or recyclable and reusable. The last thing I want is for something lovely to leave a trail of waste behind it. I am realistic, that you can never be perfect. But do I believe in making small decisions with care.
To me, sustainability isn’t a buzzword. It’s a way of working that feels aligned with how I live gently, seasonally, thoughtfully. Just like nature itself.
I would love for you wear jewellery that is handmade with care, and a little more kindness to our planet. You can explore the collections here
And, if you would like to read more about the materials I use, and my suppliers. I have added an my FAQ section to the website here >>>



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